Ben & Jerry’s
Social Media and Blog
When people find out I live in Vermont they usually say something really original like, “Who do you work for, Ben & Jerry’s?” While they’re busy HAR HARing and high fiving themselves, I respond with HELL YES I DO BECAUSE THEY’RE AWESOME. I’ve worked with Ben & Jerry’s on headlines, posts for Facebook and Instagram, Valentine’s Day tweets, and blog posts about getting the money out of politics, climate justice, LGBT history, and Jimmy Fallon. You know, the usual brand stuff.
Blog Posts
Original Post: benjerry.com
November 10, 2015
THE LAVENDER SCARE
THE STONEWALL RIOTS
PSYCHIATRISTS COME TO THEIR SENSES
HARVEY MILK
NATIONAL MARCH ON WASHINGTON
THE EMERGENCE OF AIDS
ACT UP
HOLLYWOOD MEETS PHILADELPHIA
ELLEN AND WILL & GRACE
CIVIL UNIONS (HOORAY, VERMONT!)
MARRIAGE EQUALITY (HOORAY, MASSACHUSETTS!)
THE MATTHEW SHEPARD ACT
YAY VERMONT AGAIN!
BUH BYE “DON’T ASK, DON’T TELL”
LOVE WHO YOU LOVE
On June 26, 2015 The United States Supreme Court declares same-sex marriage legal in all 50 states.
We’ve come a long way, America. And whether you’re a member of the LGBT community or an ally, that progress is something to be proud of. At Ben & Jerry’s, we’re proud to have been a part of this movement since our earliest days, and we don’t plan on leaving it anytime soon. Join us in continuing to support LGBT equality by checking out what our friends at the Human Rights Campaign are up to.
Original Post: benjerry.com
November 2, 2015
We know you’ve heard of climate change, but what about climate justice? The concept of climate justice asks us to pay close attention to who’s reaping the benefits of a fossil fuel-powered lifestyle and who’s bearing the brunt of the impacts. Because while climate change threatens everyone, communities of color with few financial resources are disproportionately affected.
The non-profit organization Green For All is on the forefront of climate justice activism. Their goal is to make sure everyone has a voice in the climate movement, including bringing jobs and opportunity to those communities.
Here are six ways Green For All is making climate justice happen:
1. GREEN COLLAR ECONOMY
2. GREEN THE CHURCH
3. PROTECTING CLEAN AIR, STANDING UP TO POLLUTERS
4. CHANGING THE FINANCIAL EQUATION
5. POLICIES THAT MATTER
6. THINKING GLOBALLY, ACTING LOCALLY
SUPPORT GREEN FOR ALL
Original Post: benjerry.com
December 16, 2015
Citizens United Means Anything But
Before the January 2010 Citizens United Supreme Court case, laws prevented corporations and unions from buying media that promoted or criticized any candidate prior to Election Day. After the Citizens United ruling? All bets were off.
Political spending essentially became a First Amendment right, unleashing Super PACS that are now allowed to raise unlimited amounts of money from unions, corporations, and wealthy individuals and families. If that sounds unfair to the vast majority of voters who only have their one vote to influence the outcome of elections, it’s because it is unfair.
Big Money = Big Influence
It’s estimated that $5 billion will be spent during the 2016 election cycle—that’s billion with a B! But what’s even more surprising is that out of approximately 120 million households in the United States, just 158 provided nearly half of the money for the start of the 2016 campaign. Nope, not a typo. That’s a small group of people with a whole lot of influence.
And it’s not just about big money, it’s also about the agendas that go along with those hefty donations. 130 of those 158 families are backing Republican candidates who have indicated that they’ll cut taxes on income and inheritances as well as pare back regulatory action. This is about protection of one’s own wealth versus creating and maintaining a system where people from all walks of life can prosper.
These big money donors are mostly white, older and male, in contrast with a country that’s increasingly young, multicultural and gender-balanced. That isn’t the recipe for creating a government that accurately reflects the people it governs.
So Why is Money Such a Big Deal?
On the surface, it might just seem like “Hey, that’s how the system works.” People who have a lot of money donate it to the candidate they like. That’s capitalism. What’s the big deal? Well, it might be capitalism but it’s not democracy.
That avalanche of money pressures political parties or specific candidates to makes a donor’s causes their own. And more money means more visibility in the media. And the more visible a candidate and their issues are, the more interest they attract. And the more interest, the more votes. This all has a long-term impact on future legislation and regulatory actions on specific industries—and that’s just for starters.
For example, the majority of those families (81 total) made their fortunes in finance and energy—so what do you think they want in exchange for those big donations? Big, big influence on how their industries are treated.
We think people are more important than money, and that everyone deserves an equal voice in our political system. Let’s get the dough out of politics, folks!
Original Post: benjerry.com
October 16, 2015
What’s better than coming up with one ice cream flavor with Jimmy Fallon? Coming up with two!
Inspired by his time as the host of Late Night with Jimmy Fallon, the first flavor we collaborated with the funny man on was Late Night Snack. You’d be hard pressed to forget this one, with its salty caramel swirl and fudge covered potato chips.
When we found out that Jimmy was moving to a new show, we thought, “Aw, shucks! Looks like that flavor is all done.” But then we thought, “Sounds like an opportunity to make a NEW flavor!” Because if there’s one thing we know, it’s that when one pint closes, another one opens, revealing the opportunity within.
The Inside Scoop
The Ben & Jerry’s team worked with Jimmy directly to develop this flavor collaboration. “We had some flavor profiles we were working on that we sent him to try. There was a lot of discussion around what made sense ingredient-wise that we could tie to either Jimmy, the show, New York City, and so on,” the team remembers. “We brainstormed around names at the same time. It just had to be the right combination. A flavor profile with a lot going on, and a name that made sense for Jimmy and his new gig.”
Once they decided on the name The Tonight Dough, the Ben & Jerry’s team sent three flavor profiles with different ice cream bases and cookie dough combinations for Jimmy to choose from. And the rest, as they say, is make-your-mouth-and-belly-really-happy history.
The winning recipe combines chocolate and caramel ice creams with chocolate chip cookie dough, peanut butter cookie dough and a crunchy chocolate cookie swirl for an extra-chunky concoction that would knock the socks off your freezer, that is if freezers wore socks.
Sweet Success – With An Important Mission
The Tonight Dough has been one of our most popular new flavors since it launched earlier this year. And although people might dig in because they want to try Jimmy’s new flavor, they keep coming back for more because, well, how could they not?!
But the success of The Tonight Dough is even sweeter because it benefits an organization with a serious and fun mission—SeriousFun Children’s Network.
Jimmy has worked with this organization for a long time. It was founded by Paul Newman in 1988 with the mission of creating opportunities for children with serious illnesses to reach beyond illness and discover joy, confidence and a new world of possibilities through a range of summer camps and other programs – all at no cost to families.
But maybe we should finally let Jimmy do the talking here?
“I’m not overhyping, I’m not overselling – we’ve made the best ice cream ever created,” Jimmy Fallon said. “It’s so insanely good and I’m just happy to be associated with it. And the proceeds go to a great charity.”
Get some tonight! The Tonight Dough is available in pints or at your local Scoop Shop!