Bove’s

with my creative partner Michael Dabbs

Complete Rebrand

Bove’s was a third-generation Italian restaurant founded in 1941 and located in Burlington, Vermont. We were brought in as the family began to focus their efforts away from running a restaurant and toward translating their favorite sauces and dishes for grocery distribution. It was time for a full rebrand and, eventually, ongoing brand evolutions.

Our work has included brand strategy, creative platforms, logo design, creative direction, original photography (with photographer Jessica Sipe and stylist Emily Blistein), packaging design, environmental design, web and digital executions, theater ads, sales sheets, and much more. Additionally, Bove’s eventually opened their own manufacturing facility which required a separate-yet-related look and feel, along with a slightly different voice and stand alone website.