Orlio Organic Beer

STORY DIRECTIONS

My focus: Concepting, Storytelling, Writing
Studio: Jager Di Paola Kemp Design

Five potential story directions for the launch of Orlio Organic Beer—each providing a distinct spin on the O featured on the packaging or on the Orlio name. The Orliolithic Age was the eventual winner.

THE ORLIO STORLIO

My focus: Concepting, Storytelling, Writing
Studio: Jager Di Paola Kemp Design

An original fable that offered one possible explanation of how the name Orlio came to be.