The most recent example of me being hired to do a blast of headlines then one of the headlines turns into an actual whole thing. Super satisfying.
S1LE PASSPORT BOOKLET
The Nike Sister One Limited Edition is one of the most exclusive products Nike has ever designed for the women’s category. Just six pairs were awarded in a global contest and they aren’t available for purchase anywhere. How to win? Prove you Are The One worthy of an Olympian’s shoe. Each pair was designed to reflect the uniform of one of six female Olympians (Hope Solo, Sanya Richards, Diana Taurasi, Jess Mendoza, Maurren Maggi, and Gulnara Galkina-Samitova), and a piece of fabric cut from each uniform was sewn into the tongue.
This passport-sized book was just one element of the overall shoe presentation package that we created. Each athlete was asked to complete the phrase “I train to ________”. Those answers, along with other details about their careers, are featured in the book. The book ends and begins with questions that invite all of us to consider “Am I The One?”
CATALOG PROPOSAL & FINAL CATALOG
Select pages and spreads from three distinct creative platforms, followed by select pages and spreads from the final printed catalog.
For the launch of the Nike Zoom Sister One+ training shoe, we proposed setting the stage by giving training more of an emotional pull—and a voice. Training was lacking what other categories took for granted—star power, rivalries, passionate fans. We connected training (and life) advice with the features and benefits of the shoe, via a voice that was part coach, part parent, part tough-love best friend.
The final print executions carried over many of the elements of the original proposal, but spoke from the POV of the Nike brand and hit more directly on the benefits of the Nike Zoom Sister One+—the most innovative and tech training shoe Nike has ever created for women.