Adidas Running

PureBoost X Brand Film

My focus: Concepting, Scripts
Client: Sockeye for adidas
Art Director: Kristina Mueller

To launch Boost technology for women—an innovation that delivers superior energy return—we wanted to demonstrate the effects of positive energy. It’s the best kind of energy, shared exponentially. Each interaction sparks a sense of recognition, no matter the age, activity, or ability of the person connecting with it.

Over six million views so far! That’s some sharing of positive energy right there.