VERMONT TEDDY BEAR
ONE GREAT BIG SKY & THE SAME SMALL PLANET
My focus: Concepting, Storytelling, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Design Director | Illustrator: Byron O’Neill
An original fable that set out to mend the break in human-bear relations. Our hope was to inspire our client (the people) to move towards a more respectful relationship with their product (the bears).
