VERMONT TEDDY BEAR
BE BEAR
My focus: Concepting, Creative Direction, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Design Director: Byron O’Neill. Designers: Byron O’Neill, Jonathan Sandridge
We invited VTB to consider the variety of ways bears are imaged in our culture and to tap into that broader perspective in order to move the brand forward. The copy lines covered a range of potential uses: T-shirts, buttons, brand headlines, product direction, and internal directives.
