SEVENTH GENERATION
LIMITED EDITION NIKKI McCLURE PRINT
My focus: Concepting, Copywriting
Studio: Jager Di Paola Kemp Design
Design Director | Designer: Byron O’Neill
Artist: Nikki McClure
Seventh Generation asked us to concept a thank you gift that they could share with special supporters of the brand. I recommended Nikki McClure as an artist whose approach and areas of focus matched Seventh Generation’s brand values. In partnership with the JDK team, she concepted and created a limited edition 16x20 poster that was packaged with a matching set of note cards, allowing the recipient to share the artwork with their own circle of friends.
