Copywriter | Creative Director
kimberly@honeystaysuper.com

• Me

• Brands
• Nike Women S1LE
• Nike Women Catalog
• Nike Women Print
• Nike Bauer Hockey
• Merrell Search and Enjoy
• Merrell Creatures
• Merrell Packs and Bags
• Amnesty International
• Seventh Generation Take Good Care
• Seventh Generation
  Living Home
• Seventh Generation
  Brand Catalog
• Seventh Generation
  Nikki McClure
• Orlio Organic Beer
• Orlio Storlio
• Segway
• VTB Be Bear
• VTB One Great Big Sky

• Books
• Milk
• makelike
• Watertower

• No Money Changed Hands

• Main

• Design by Eric Thibodeau

• Built with Indexhibit

SEVENTH GENERATION

BRAND CATALOG

My focus: Concepting, Creative Direction, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Designer Director: Byron O’Neill. Designers: Byron O’Neill, Allison Ross

The brand catalog replaced all of the collateral Seventh Generation would’ve produced in 2007. It had to cover several key stories: the launch of the brand concept (Living Home), the launch of new scents in the household product category (including details on the scent compositions as well as background on the process and the scent designer, Eva-Marie Lind), editorial content from Jeffrey Hollender (President) and Gregor Barnum (CSR), detailed product write-ups, and a Free & Clear category overview. The brand catalog was later redesigned and slimmed down as a mini-catalog for 2008.