SEVENTH GENERATION
TAKE GOOD CARE
My focus: Concepting, Copywriting, Tagline
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Design Director: Byron O’Neill. Designers: Byron O’Neill, Michael Dabbs
Our first creative platform for Seventh Generation focused on repositioning the brand from a serious brand that spoke mostly to dark greens to an inviting brand that welcomes all who seek to make a difference. The proposed tagline—Take Good Care—resonated across the brand’s initiatives and products. Safe and non-toxic Seventh Generation home and personal-care products allow all of us to take good care of our families, our home, our world, and ourselves.
